Market Research Future published a research report on “Kids Tablet Market Research Report-Global Forecast till 2023” – Market Analysis, Scope, Stake, Progress, Trends and Forecast to 2023.
According to Market Research Future (MRFR), the global kids tablet market is estimated to reach USD 32 billion at a CAGR of 14% from 2019 to 2025 (forecast period). The report addresses and explores the effects of the COVID-19 outbreak on the global kids tablet market, including potential opportunities and challenges, drivers, and risks.
Kids tablets are thin, flat, and portable devices that are used for entertainment and educational purposes. Like smartphones, tablets are multi-functional devices with integrated tools such as audio recording, front and rear cameras, and videos. Kids tablets are available in child-friendly designs, like scratch-proof screen, rounded corners, and impact-proof body to withstand the thrashing which is destined to face from the kids. With improved touchscreen technology, tablets have implemented new technologies to provide users with higher-quality user touch screen interaction, including multi-touch pinch, zoom, and rotate features.
With the increasing number of devices over the last decade, children are increasingly gaining access to tablets, smartphones, and laptops, among others. Children spend a bit more time on mobile devices than on outdoor activities. As a result, most tablets for children are equipped with built-in parental control and activity tracker, timers, and pre-selected apps or websites that are solely for children. Some manufacturers are planning to equip these devices with an SOS feature to warn parents in case the child needs urgent attention. Children enjoy playing games, watching movies, and studying on large screens. In addition, due to the emergence of improved audio and video features, they are able to recognize words better and develop a strong vocabulary. Because of their large scale, children can play games as well as work on projects together. Thus, the growing demand for tablets for entertainment purposes is one of the factors leading to the growth of the Kids Tablet Market.
In addition, most schools in both developed and developing countries have begun to follow BYOD trends. The use of tablets in the classroom allows students to engage in learning activities at their own pace, using a personal approach. This facilitates, improves, and transforms the learning experience, thereby enhancing learning outcomes for students. Thus, the adoption of the BYOD concept by modern schools is increasing the market for kids tablets. However, tablets typically have less availability of memory than laptops. Tablets cannot allow specific applications that may be supported by a laptop or a desktop computer. Moreover, the increasing demand for smartphones among children is likely to limit the growth of the industry.
The Key Players in the kids tablet market are Lenovo Group Limited (Hong Kong), Apple Inc. (US), KD GROUP (US), SAMSUNG (South Korea), Huawei Technologies Co., Ltd (China), Amazon.com, Inc (US), OpenText Corporation (Canada), LogRhythm, Inc. (US), Mattel, Inc. (US), and AccessData (US).
Other prominent players studied for the Kids Tablet Market are Micromax (India), CONTIXO (US), LeapFrog Enterprises (US), FireEye (US), Ping Tech Pvt. Ltd (India), Bubblegum (South Africa), dragontouch.com (US) among others
The global kids’ tablet market has been segmented on the basis connectivity, RAM size, end user, and region.
Based on connectivity, the global kids’ tablet market has been segmented into Wi-Fi enabled and SIM enabled.
By RAM size, the global kids’ tablet market has been classified as less than 1 GB and 1 GB and above.
Based on end user, the market has been divided into less than 5 years, 5 to 10 years, and 10 to 15 years.
On the basis of region, the market has been classified as North America, Europe, Asia-Pacific, the Middle East & Africa, and Central and South America.
Kids Tablet Market - Regional Analysis
The Global Kids’ Tablet Market is projected to grow at a significant rate during the forecast period from 2019 to 2025. The geographic analysis of the global kids’ tablet market has been conducted for North America, Europe, Asia-Pacific, the Middle East and Africa, and Central and South America.
North America dominated the kids’ tablet market in 2018 as countries like the US and Canada are early adopters of kids' tablet especially for educational purposes. The increasing demand for tablets, especially, from age group starting from 1.5 years to 8 years is fueling the growth of the market. Moreover, continuous development in apps and other features like parental control is enhancing the growth of this market in North America. Key players in this region are manufacturing tablets with pre-installed kid-friendly software and parental control apps. Europe holds the second largest market share in kids’ tablet markets owing to the high awareness of digital technologies in this region. Asia-Pacific is expected to be the fastest-growing region during the forecast period as countries in this region are adopting e-learning in schools. The markets in the Middle East and Africa and Central and South America are expected to show significant growth in kids’ tablet market in coming years.
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